WHAT IS THE CTMO?

At the intersection of perceived need and profitable demand for innovation, product management, and marketing of complex or technical products and services.

CHIEF
Proven and experienced leadership of technology, people, process, products, organizations, companies, markets, and finance.

TECHNICAL MARKETING
Overcoming the challenges of making highly technical, complex, or difficult to understand products and services attractive and needed.

OFFICER
A position of leadership and authority with experience as President, CTO, CMO, CIO, or V.P. or Director of Technical Marketing.

BETTER PRODUCTS.
NEW ADVANTAGE.
FASTER ADOPTION.
GREATER SUCCESS.

Stop perpetuating the status quo.
Cease wishing or hoping products, markets, and sales will somehow get better.
Change for the better, starting today.

 

Improve and monetize.
Drive new innovation, differentiation, advantage, marketing, and
customer adoption.

 

The CTMO is your “secret sauce.”
Create your next product and business success!

START NOW

FAST FACTS

Why choose us

  • Technical Marketing Experts
  • Fast, 90-Day Project Timelines
  • No Hassle, Short Term Engagements
  • Easy Organizational Integration
  • Get Only What You Need

Our Clients

Bring technology to markets. Want to grow presence, revenue, and profit. Seek pinpoint expertise and skill and a 90-day project ROI.

Our Services

Research, Strategy, Architecture, Branding, Leadership, and Innovation for highly technical and complex products and services.

What We Do

We put you in control of your technical product future, increasing success and ROI, creating product leaders one company at a time.

PREDICTABLE BENEFITS

VALIDATED
RESEARCH

Worldwide quantitative and qualitative insight of markets, competitors, products and services, and customer.


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PRODUCT
IMPROVEMENT

Improvements in architecture and integration to development, positioning, pricing, packaging, and launch.


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FINANCIAL
ACCOUNTABILITY

On-time, on-budget leadership and oversight for product development, marketing, and lifecycle management.


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MARKET
SUCCESS

Making highly complex or technically difficult products and services easy to understand, choose, and implement.


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AGILE-ORIENTED APPROACH

DEFINE SUCCESS
MARSHAL RESOURCES
PRIORITIZE
EXECUTE
DELIVER & LAUNCH

Sprints

1. goals/objectives

2. demo/learn

3. gaps to close

4. backlog/priorities

5. assign owner & dates

6. execute

Scrums

1.what was accomplished?

2. what was missed?

3. obstacles impeding progress?

4. what will be done today?

5. close open switches.

6. do it again.

CTMO STRENGTHS

  • PROVEN EXPERIENCE

    Each of our people average over 30 years of product architecture, strategy, management, marketing, and project predictability around the world. Hands on with hardware, software, cloud services, mobile, big data, enterprise applications.

  • PREDICTABLE LEADERSHIP

    Our projects create global product, market, category, sales, and brand leadership for technology-related companies and people.

  • PROVEN PROCESS & METHODS

    We bring market proven and predictable mechanisms for innovation, development, launch, market, and customer success while lowering support costs.

  • REPEATED SUCCESS

    Continually creating new product or industry categories, breathing new life into existing products, making the complex seem simple, innovating for competitive advantage, and reducing time and cost in turning ideas into profitable demand.

PROJECT EXAMPLES

  • Making Partnerships Work
    Making Partnerships Work
    by The CTMO

    Making Partnerships Work
  • Creating New Categories
    Creating New Categories
    by The CTMO

    Creating New Categories
  • Advanced Innovation
    Advanced Innovation
    by The CTMO

    Advanced Innovation
  • Technical & Product Architectures
    Technical & Product Architectures
    by The CTMO

    Technical & Product Architectures
  • Product Transitions
    Product Transitions
    by The CTMO

    Product Transitions
  • Aligning & Integrating Interests
    Aligning & Integrating Interests
    by The CTMO

    Aligning & Integrating Interests

YOUR BENEFITS

BETTER PRODUCT DELIVERY, ACCEPTANCE, & REWARD

We make no apologies for the general skills and experience we bring to each project. We’re the best because our clients tell us we are. You want the right technical marketing expertise, focused on the right outcomes, right now. So, let’s get started!

  • Market & Product Research
  • Product Architectures
  • Strategy & Roadmaps
  • Product Development Plans
  • Positioning & Packaging
  • Pricing & Segmentation
  • Launch & Rollout Plans
  • Innovation & Enhancement

DEFINING A BEST NEW FUTURE + REWARD


Deep cross-disciplinary, cross-functional, cross-company, cross-market, and cross-cultural experiences bring into focus the product and service that the market wants. Strong, market-proven understanding of product architecture, strategy, and management ensure you meet that need. Broad business experience delivers the best ROI for dollars spent.

MAKING GOALS. ON-TIME. ON-BUDGET.

ExecutionEvery one of our resources has been in the trenches managing projects, timelines, and budgets. Each brings depth of knowledge and experience in technical product management, product development, and product marketing that drives predictable results every time.

MEASURING SUCCESS EVERY STEP OF THE WAY

Measurement
Success is not a product launch. Success is the measured differentiation, advantage, opportunity that returns revenue, and profit. Take advantage of skilled and experienced technical product resources that measure every step of the product process – driving improvement, innovation, and bottom line results.

DEEP AND WIDE UNDERSTANDING OF TECHNOLOGY.

Bridging the gaps between idea to technology, technology to understanding, understanding to acceptance, and acceptance to benefit is hard work. It takes a different kind of thinking based on decades of experience to be successful in turning idea into profit. Knowing technology and how to apply it into business is a critical need that few possess. We have it.

  • Architectures & Taxonomies
  • Platforms & Form Factors
  • Networking & Communication
  • Operating Systems
  • Interoperability
  • Enterprise Applications
  • Integration & Rollout
  • Support & Satisfaction

CTMO STATISTICS

A QUICK SUMMARY OF OUR BACKGROUND AND SUCCESS ACROSS MANY INDUSTRIES.

  • 410 Projects
  • 390 Products
  • 35 Awards
  • 225 Clients
  • 25 Years
  • 27 Countries
  • 90 Days
  • $2.35B Added
  • 14.7x Avg. ROI

How will your next project and success impact the numbers?

THE CTMO

HERE FOR YOU.

Leadership you can count on. The CTMO is ready to help you achieve your next technical product and business success. You get the professionalism, process, experience, skill, and result that you seek as you set your company and product ahead of the marketplace.

Go ahead. Call the CTMO. You have nothing to lose and everything to gain. Let the CTMO be your Chief Technical Marketing Officer on your next project.

HIGH VALUE OUTCOMES

IMPROVED
LEADERSHIP

IMPROVED
LEADERSHIP

Business, Product, Market, Customer, and Personal.

NEW
INNOVATION

NEW
INNOVATION

Research, Lifecycle Management, Roadmaps, Technology Plans.

FOCUSED
STRATEGIES

FOCUSED
STRATEGIES

Architectures, Taxonomies, Integration, and Monetization Plans.

VALUE
REALIZATION

VALUE
REALIZATION

Value Proposition, Packaging, Positioning, Pricing.

EACH DELIVERS QUICK, ECONOMIC, AND PREDICTABLE RESULTS.

RIGHT SERVICES, RIGHT TIME, RIGHT PLACE, AND RIGHT PRICE.

CTMO DIFFERENTIATORS

CTMO
PROCESS

Each product and project has field-proven processes applied. This delivers a fast start through a strong finish.

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CTMO
RESEARCH

Our long-term relationships with leading industry sources ensures accuracy, validation, and truth.

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CTMO
PEOPLE

Every CTMO resource has been a leading executive within one or more Global 500 technology companies.

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CTMO
RESULTS

Each project has quantifiable measures and reporting intervals. Every project is on a strict 90-day ROI.

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CUSTOMER TESTIMONIALS

A SOLUTION FOR EVERY NEED

THE PRODUCT
Variablefee / product
  • Per Hour Labor
  • Per Deliverable Fees
  • Variable Resource Allocation
  • Automated Project Management
  • Billed Bi-Weekly
THE CTMO
Variableretainer fee / month
  • Fixed Monthly Retainer
  • Full Service Availability
  • Assigned CTMO Resource
  • Personal Project Managemenet
  • Billed Monthly
THE PROJECT
Fixedfee / project
  • Fixed Fee Pricing
  • Predetermined Scope
  • Exact Resource Allocation
  • Assigned Project Management
  • Billed 50% Start / 50% Finish

Every product, project, and client is unique.

We tailor each and every engagement scope and pricing to the desired outcome.

The CTMO endeavors to bring you the very best economic value, ROI, and benefit. Every single time.

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